Why was your pricing model defined this way?

The objective behind introducing Nephele is to address the cash flow constraints of startups and small-business ISVs and at the same time provide a seamless growth path as products go through the various phases of market validation, early adoption and mainstream adoption.

As a startup, you integrate your application and back office systems once with Orion, and you set up your distribution systems once. Thereafter, as you grow, the only change you make is to upgrade your subscription plan. In particular, you do not have to make any initial compromises on the quality and functionality of your licensing solution for financial reasons and then revisit your licensing strategy after your products gain traction in the marketplace. At the same time, your capital risk is controlled in the event that a product that you offer does not gain market traction.