How License Management Can Help ISVs in a Downturn
Tuesday January 13th at 8am PST
Independent Software Vendors (ISVs) are facing tough times. A shortage of outside investment means growing topline revenues is the best way to obtain capital, but customer IT budgets are shrinking, and purchasers are scrutinizing every dollar they do spend.
Software license management can help ISVs in three crucial areas: boosting revenues by maximizing business from existing customers and adapting your existing product to the needs of new market segments or geographies, cutting sales cycles and making it easier to win the critical first order from new accounts, and reducing operations costs.
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